One success guru says that to get rid of “Writer’s Block” an author must start writing which may seem some what unhelpful, but in fact it is the only solution, the trick is of course is to write say a letter to a friend anything that doesn’t carry the burden of “I must/Have to do this”. When half-way through the letter the writer realises that he has written his first elegant or witty sentence his Serotin will start flowing and suddenly writing will become easier. I can also generate motivation by solving a difficult programming problem.